- 09:49 PM Global mkts hold key for the next 2-3 sessions
- 09:28 PM Experts on stocks and sectors to pick/avoid now
- 08:57 PM India an important market for SAP
- 08:23 PM Experts hail draft GST paper but want octroi to be...
- 07:45 PM IPO scam: SEBI bars Pyramid Saimira for 7 years
- 06:49 PM Weak dollar leads to strong equity markets
- 06:46 PM Orissa orders 69 mines to stop operations
- 06:42 PM Do not buy HOEC: Rajen Shah
- 06:38 PM Sun Pharma sues Zydus Cadila for trademark violati...
- 06:37 PM Loganadan under weight on Real Estate


Its not summer yet, but intense competition has the Cola giants sweating already! New product launches and advertising campaigns are in the pipeline to beat the heat. CNBC-TV18’s Bushra Bhushan reports that both Pepsi and Coca Cola are trying to fizz their juice drinks portfolio.
|
RSS feed for news Click here |
Pepsi has twisted its juice strategy to take on rival Coca-Cola's Minute Maid. Pepsi's competing orange drink-Twister- had a national rollout earlier this month. Now, the company will add three more products under the Tropicana brand this summer. Besides expanding its citrus farming project beyond Punjab, Pepsi is also looking at setting up processing units for Tropicana. And it is not just juice; Pepsi will launch milk-based drinks soon.
“Milk-based drinks will be integral. But I cannot share when the launch will be,” said Sanjiv Chadha, CEO, PepsiCo India.
But Pepsi's competitor is not sweating it out. Coca Cola is all set to hit the screens with the new Minute Maid campaign early next month. It will also introduce an ‘aam panna’ variant of Mazza.
The company may set up more bottling plants for Minute Maid in west and north India. It will also launch new packaging formats at different price points this summer.
Both Pepsi and Coca-Cola are evaluating products from their global portfolio for the Indian market. With more variety to quench the thirst this summer, the growing health-conscious Indian clearly has a reason to cheer.
|
|


Today's Special Column
with Ashok Gulati
International Food Policy Research Institute , Director in Asia


-
Most Read
-
Most Viewed
- 10 companies that MF managers love
- Sensex may drift down to 12500, -ve on RIL: Shankar Sharma

- 10 Companies that FIIs love
- Experts pick stocks/sectors to buy ahead

- Sudarshan Sukhani's top five picks for today's trade

- What are Ashish Chugh's hidden gems for Nov?

- Ganeshaspeaks: Market prediction for Nov 10
- Ashwani Gujral's top 5 picks for trade today

- Global mkts hold key for next 2-3 sessions
Source: CNBC-TV18
- Experts on stocks and sectors to pick/avoid now
Source: Moneycontrol.com
- India an important market for SAP
Source: CNBC-TV18
- Experts hail draft GST paper but want octroi to be subsumed
Source: Moneycontrol.com
- Kochi port urges Govt to lift palm oil import ban
Source: Business Line
- Punj Lloyd signs JV agreement with Delta Solar
Source: Business Line
- IL&FS renegotiates Maytas Infra debt package with lenders
Source: Business Line
- Neyveli Lignite to set up wind power project
Source: Business Line






















