Moneycontrol
Jan 31, 2012 08:31 AM IST | Source: CNBC-TV18

Quest to change with times ushers brand battle: Hindu v TOI

Following its recent restructuring, South India's iconic newspaper The Hindu now seems to be shedding its conservative image. In fact, going by it's new ad campaign, The Hindu is taking definite steps to stay ‘ahead of the Times’ reports CNBC-TV18’s Swathi Narayanan.

Following its recent restructuring, South India's iconic newspaper The Hindu now seems to be shedding its conservative image. In fact, going by it's new ad campaign, The Hindu is taking definite steps to stay

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