Moneycontrol
Feb 29, 2012 08:53 AM IST | Source: CNBC-TV18

Ad-mad world? Not really so in 2011, but 2012 may be better

The Indian media and advertising industry is feeling the pinch of the global slowdown. It grew just 8% to cross Rs 25,000 crore in 2011, and is expected to grow just 9% in 2012. But Animesh Das reports that the second half of the year may bring some cheer.


The Indian media and advertising industry is feeling the pinch of the global slowdown. It grew just 8% to cross Rs 25,000 crore in 2011, and is expected to grow just 9% in 2012. But Animesh Das reports that the second half of the year may bring some cheer.


First the facts: The annual pitch Madison media advertising outlook shows that in 2011, the industry grew a paltry 8% against an estimated 17% and this sluggish growth is expected to continue in 2012. The report says the industry will grow at 9% in 2012, with overall revenues crossing Rs 28,000 crore.


However, the advertising fraternity remains confident this sluggishness is just a passing phase.

"India is a growing economy and you can't hold this growing economy down for too long,

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