After a year marked by growing pains, social media is heading into 2013 with a strong start. Julia Boorstin predicts the following for social media.
Facebook will rev up mobile ads, creating an ad network to take on Google and looking for new revenue in search and apps. Look for Twitter to file for an IPO by the end of the year. In the meantime, it will grow revenue through new ad products and tools for marketers plus, it will try to add users by creating an easy news feed for those only interested in following, not tweeting.
2013 will be the year of social ecommerce. Even the most traditional retailers will weave likes, pins and tweets into websites and social platforms, like Pinterest, will embrace online sales.
While deal-a-day sites like Groupon and Livingsocial will step up their efforts to diversify into a range of social mobile shopping options, but they're unlikely to save themselves, more likely to be acquired.