ClickJobs.com launches Happy Kumar Ad Campaign

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ClickJobs.com, part of the BharatMatrimony group and  India's  premium  job  portal,  has  unleashed an aggressive marketing campaign  to  strengthen  its  brand  equity among job seekers and employer community.  As part of the strategy, the company has launched a creative ad campaign centered on 'Happy Kumar', a fictional character.

 

'Happy  Kumar' is a complacent employee who thinks he's made it in life and needs to do no more, oblivious to the job opportunities available and being urged to check out the burgeoning job market online.

 

Commenting  on  the  ad  campaign,  Mr.  Michael  M.  Bala,  Business Head, ClickJobs.com  said,  "We have taken a disruptive approach from the clutter of  other  Job  Ads in the market, we have used a very positive tone. There are plethoras of opportunities for a job seeker today. The ad focuses on an inactive  jobseeker  who could benefit from the opportunities available. It is a differentiated campaign with positive tone."

 

"At  ClickJobs,  we  have  a  strong  technology background coupled with an aggressive  sales  team  across the country. The company is rapidly growing and  certain  strategic  tie-ups will soon be in place to keep the momentum going", he added.

 

The ad has been created by Network Advertising, Mumbai, and Starcomm is the media buying partner. ClickJobs.com has allocated a marketing budget of Rs. 7  Crores  for  the  next  3  months. The ad campaign, which started with a teaser  campaign, is currently aired on the following channels - Times Now, NDTV  24 X 7, HBO, AXN, PIX, Star & Zee Network, CNN IBN, Head Lines Today, and certain other channels.

 

Currently,  ClickJobs has 8.5 lakh jobseekers resumes which are accessed by more  than  1000  employers.  Most  of  the  resume  database  is less than six-months old. The site is free to candidates posting their resumes. There are over 45,000 jobs from IT, BPO/ITeS, Pharmaceutical, Telecom / Banking & Financial / Insurance / FMCG industries available on the site.

  

Sourced From: 20 : 20 Media Pvt Ltd