Cleartrip, the travel portal with a mission to make travel simple, is proud to announce the integration of Air Deccan on its travel booking platform, and will be extending the ability to search and book Air Deccan flights to its consumers from the 21^st of December, 2006.

Cleartrip and Air Deccan have entered this relationship, with an aim to leverage the Cleartrip.com technology platform to offer a superior value proposition to consumers, in terms of price and convenience of user interface. A marriage of these brands will allow the consumers increased options of travel while already providing options for stay. The endeavour is to make Cleartrip one stop shop for travelers across all price points.

Speaking about the tie-up, Ram Shriram, Sherpalo Ventures, one of Cleartrip’s investors said, “With Cleartrip’s focus on providing a superior user interface and Air Deccan’s invaluable price benefit we are confident that this partnership will result in more consumers finding the right travel provider for their needs in the simplest manner possible.”

Captain G.R. Gopinath echoed Ram Sriram’s enthusiasm adding, “Air Deccan aims at providing low cost travel to the common man with enhanced accessibility and affordability. We are constantly exploring avenues that would make our tickets more accessible to the passenger. Internet distribution is an important part of our overall strategy and we are thrilled to be working with a service like Cleartrip that makes booking travel so simple.”

Commenting on the partnership Sandeep Murthy, CEO Cleartrip stated, “Air Deccan is India’s leading no-frills airline, and has been responsible for growing the market. It operates across a wide network, which includes 11 centres which were unconnected before Air Deccan started flying. We are positive that Air Deccan’s product will find the best platform on Cleartrip.com.  

Cleartrip, which has been functional for over 5 months since its launch in July, also offers flights on Jet Airways, Air Sahara, Air India, Indian, Kingfisher Airlines, SpiceJet and Indigo. It has run various promotional offers, which include exclusive schemes with Air Sahara, Indian, Kingfisher Airlines, Jet Airways and Indigo. Its television commercial was launched recently, to support its offline marketing campaign.

Sourced From: Corporate Voice|Weber Shandwick