TR Ramachandran, Business Manager - Cards, Citibank India, added, "Citibank pioneered the concept of Card alliances and co-branding in India, and currently, we have some of the largest co-brands in the country. Our festive promotion maximizes some of these longstanding relationships and forges new ones with the single aim of ensuring that the customer finds the experience of purchasing his favourite brand with his Citibank Card truly rewarding."
