Chinese thrust to create global brands

RELATED NEWS India-China FTA being contemplated Chinese President to arrive in India today Friction in Indo-China investments Chinese car makers driving into US market Nifty BSE | NSE 25/05/12 Are Mutual Funds betting on Nifty?

Although Chinese economy is leap-frogging and China is emerging as a global superpower, there is not a single Chinese Company among the top FORTUNE 500, marketing experts from several Western and Eastern countries in the World unanimously felt at the Chinese Marketing Summit, held recently at Shanghai and Beijing, China. 

 

This unique 4-day meet also saw members of the Worldwide Partners Inc, the world's largest network of independent marketing communications companies, interact with local business community to better understand the Chinese market and its workings. Speaking to the Chinese business leaders, Mr C D Ramachandran, representing India, laid emphasis on the fact that both, China and India had a lot of similarities. "We both have a long and cherished association that dates back centuries," he said. "And, it only augurs well for both of us that we continue with this association for mutual benefit."

 

Attended by the who's who of Chinese business community, the focus of the China Marketing Summit, was to understand where Chinese enterprises and brands stood globally, and the challenges that lay in their path to reach out to potential consumers in the developed US and European markets. Some also used the opportunity to learn the global best practices that Chinese enterprises needed to adopt to be a global player.

 

Mr. C D Ramachandran, Chairman & Managing Director of Imageads, who addressed the gathering of leading Chinese businessmen, economists and marketing professionals stated that India, which is also a fast-growing economy, has thrown opportunities for global players and felt that the Chinese businessmen have not been able to leverage the opportunities fully. 

 

Contd on page 2.....