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CarWale.com –The leading auto portals in India is proud to present India's first Consumer Choice Car Awards. It is the first consumer driven award show which allows the consumers to vote online for cars they think are worthy of the title in a particular category. The consumers can cast their vote on CarWaleAwards.com and win exciting prizes like holidays, ipods, Colour TV etc. The Consumer Choice Car Awards gives the consumer the power of choice and thereby helping millions of Indian consumers to make a right and informed decision. The awards are open to all the cars that are sold between January 1, 2007 to December 31, 2007
Carwale awards are a yet another overture by the peoples' favorite car portal. An unique awards event that endeavors to find the best cars out there. And the jury that chooses them will not be an elite panel of a dozen experts, but the million customers who make the actual purchase and use the cars. Thereby carwale.com awards are the best measure of a car's relevance, aptitude and value.
“Carwale.com receives 9 lakh visitors every month and out of this around 6 lakh come to Carwale for getting information on new car. The passenger car market in India has come a long way since the only choice one could make in cars was the colours they came as they were very few players in the market 10 years ago. But today scenario has changed The market has evolved and consumer can choose from more than 350 cars available in various segments – luxury cars, family cars, small cars, big cars, off roaders, soft roaders, etc.. Millions of car consumers and car enthusiast will come together though Carwale Awards and help the future buyers decide which is the best car in market to fulfill their requirement.” says Mr Mohit Dubey, CEO –carwale.com
Award categories are consumer chosen and these are: spun
· Most Preferred Car for Small Families
· Most Preferred Car for Big Families
· Most Preferred Car for a Self-Driven Executive
· Most Preferred Car for a Chauffeur-Driven Executive
· Most Preferred Car by Women
· Most Preferred Aspirational Car
· Most Preferred Car for Enthusiasts
· Most Preferred Car for Off-Roading Activities
In addition to this, there is one more category called "Debut of the Year" which will be decided by the editorial team of Carwale.com, and there is reason for this as well. CarWale has a very professional team and capabilities to test run the cars. The experts road test the cars keeping general buyer in mind.
The inaugural CarWale Awards is scheduled for March 7, 2008 to be held at Taj Lands End, Mumbai. The event is scheduled to start at 7pm.
Sourced From: ICPAR
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Today's Special Column
with Ashok Gulati
International Food Policy Research Institute , Director in Asia


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