Cartridge World store launched in Mulund

RELATED NEWS Cartridge World launches 4 new stores in 2 days Cartridge World: Customer care related to printers Imation lab tests reveal data leak risks BSE | NSE 01/01/70 Are Mutual Funds betting on ?

Cartridge World, the eco-friendly fastest growing Australian speciality cartridge refilling and retailing chain in the world launched first of its type store at 1/2/3 Vaishnavi Dham, P.K.Road, Mulund (West), Mumbai-80. The one-stop-shop for all printer-related needs will offer services that will include refilling Inkjet cartridges and reloading Laser cartridges - both backed with money back guarantees, along with printer repairs and free customer education on cartridge care. The store will also stock OEM Inkjet & Laser cartridges, high quality speciality paper, OEM Printers and other office supplies.

 

On the occasion Mr. Naveen Rakhecha, CEO, South Asia, Cartridge World said that: "Mumbai city is the hub for all commercial activities in India. It is also a trendsetter for most of the businesses. This is the principal cause for our focus on the city to add more stores to the existing list. Mulund for many reasons has been centre of business activities in the suburbs of Mumbai. The launch of this store is a step further to strengthen our footprint in the city as well as in India."

 

He further added, "We are not just into refilling - we are into the business of helping customers to print better and at huge savings. Refilling is a scientific process and involves micro manufacturing and engineering. Refilling in India takes place in the 'drill & fill' way and most of the times, the same ink / toners are used to refill any and every cartridge brand and make. This can severely not only damage the cartridge but also the printer. But at Cartridge World, we use cartridge specific OEM like ink, toner, parts and refilling processes to ensure that our customers get OEM like output both in print quality as well as yield. At the same time we respect the OEMs patents and ensure that we do not in anyway impinge them."

 

The store in Mulund is their 10th retail outlet in Mumbai and now Cartridge World has 46 stores in 21 cities within just 2 years of its launch in India. Globally, Cartridge World has helped promote reusing & refilling - the organized way, thereby substantially contributing in creating awareness about the importance of reusing before recycling and saving the environment.

 

The basic Mantra for environment friendliness is Reduce - Reuse - Recycle, in that order of priority. Reduce - Print only when necessary. Reuse - Paper and cartridges. Recycle - Paper and Cartridges when they cannot be reused anymore. Cartridge Refilling promotes Reuse & Recycle. As a matter of fact, many 'new' cartridges that you buy also do contain used or recycled parts. The next time you see an OEM box, look carefully on the side of the box and you may see words to the effect of 'For the effective use or resources we have implemented a cartridge recycling programme. This cartridge may contain reconditioned parts and remoulded materials.'

 

Cartridge World recently added one more feather to its cap by winning "Best Business services - Brand" award at the Franchise & Star Retailer Awards 2008 held by Franchising World magazine.

 

Cartridge World India had earlier been recognised as the "Best Business Concept of the Year' at The Franchise Awards' 2007 and was also awarded the "New Concept in Franchising" 2008 by the Franchise Association of India.

 

The Cartridge World - Franchise storeowner Ms. Bhadreswari Prasad from Mulund said: "I am pleased to be associated with Cartridge World, the world's largest cartridge refilling retail brand and offer its services to the people of Mulund. My team and I are all geared up for this challenging & exciting new venture. We believe that with support of the Cartridge World team we will make a difference to the customers by offering them world-class quality, service and products."

 

She further added that: "Using Cartridge World refilled cartridges does not affect printer warranty. Cartridge World's guarantee alleviates the customer of all printer and printer cartridge related worries. Keeping the fears of the customers in mind, Cartridge World provides 100% guarantee to cover not only the quality of printing but also any damages that may occur in the most unlikely event of the printer being affected by their refilled cartridges."

 

Environment Facts- Globally over 900 million empty cartridges are needlessly thrown into landfill every year and this is continuously increasing. India generated 3, 30,000 tonnes of e-waste in 2007. And approx. 5 to 10% is only disposed in a safe manner (From a study conducted by MAIT-GTZ) A laser printer cartridge is said to take over 450 years to decompose naturally. More than 3.4 litres of oil is needed to manufacture a laser cartridge. In one year, if the world's discarded cartridges were stacked end-to-end, they would circle the earth more than three times.

 

The Market- Printer cartridges in India are today replaced by expensive new OEM cartridges or compatibles or poorly refilled cartridges. The refill industry is largely unorganized. There is a big difference in the quality between the 1st and the subsequent 2nd options. There is no organized retail chain of refilling services in the Indian sub-continent. Hence, there is no or very little quality alternative to OEM cartridges. Hence, the value for money (VFM) need of the consumers is not being effectively addressed. There is a distinct need for an 'OEM quality - affordable price' product that is not being currently met in the Indian Sub-Continent. Cartridge World addresses this gap by offering to refill a customer's empty cartridge with quality comparable to a new OEM cartridge, at about half the price, resulting in a VFM offering.

 

Backed by technology and 'OEM - quality raw material', Cartridge World refills and returns to the customer, 'as good as new' cartridges whose quality is guaranteed. Cartridge World uses more than 270 inks along with 2500+ SKUs and cartridge specific treatment for refilling. Toner cartridges are not merely refilled - they are reloaded. All worn out parts are replaced with parts having quality similar to OEMs. All cartridges are tested before being returned to the customer. Cartridge World customers get much more out of a cartridge - many more refills than normal.

 

Sourced From: Adfactors Public Relations Pvt Ltd