Cartridge World launches 4 new stores in 2 days

RELATED NEWS Xerox launches Phaser 6180 color multi-functional printer HP launches Color LaserJet Printer 6040 Samsung Printer leap to the top in global color laser mkt Nifty BSE | NSE 25/05/12 Are Mutual Funds betting on Nifty?

Cartridge World, the eco-friendly fastest growing Australian specialty cartridge refilling and retailing chain in the world launched four stores in two days, located at Ameerpeth, Begumpeth, & Balanagar in Hyderabad; & C.G. Road, Ahmedabad. The one-stop-shop for all printer-related needs will offer services that will include refilling Inkjet cartridges and reloading Laser cartridges - both backed with money back guarantees, along with printer repairs and free customer education on cartridge care. The first-of-its-kind store will also stock OEM Inkjet & Laser cartridges, high quality speciality paper, OEM Printers and other office supplies.

 

Commenting after the stores' launches, Mr. Mike Fuller, MD-Asia-Pacific, Middle East & Africa, Cartridge World said: "Cartridge World India is growing as per our expectations. It is great to have a dedicated team working with us in India. Our focus has always been on strengthening our footprint in India & the strategy is to provide technical support with the help of intensive research activities carried on by us."

 

He further added: "Refilling of cartridges is successful business in the developed countries. I am confident that people of this sub-continent are going to gain from this business & help the noble cause of protecting the environment."

 

On the occasion Mr. Naveen Rakhecha, CEO, South Asia, Cartridge World said that: "We are not just into refilling - we are into the business of helping customers to print better and at huge savings. Refilling is a scientific process and involves micro manufacturing and engineering. Refilling in India takes place in the 'drill & fill' way and most of the times, the same ink / toners are used to refill any and every cartridge brand and make. This can severely not only damage the cartridge but also the printer. But at Cartridge World, we use cartridge specific OEM like ink, toner, parts and refilling processes to ensure that our customers get OEM like output both in print quality as well as yield. At the same time we respect the OEMs patents and ensure that we do not in anyway impinge them." 

 

The store in Ahmedabad is the 45^h store in India and now Cartridge World has stores in 19 cities within just 2 years of its launch in India. Globally, Cartridge World has helped promote reusing & refilling - the organised way, thereby substantially contributing in creating awareness about the importance of reusing before recycling and saving the environment.

 

The basic Mantra for environment friendliness is Reduce - Reuse - Recycle, in that order of priority. Reduce - Print only when necessary. Reuse - Paper and cartridges. Recycle - Paper and Cartridges when they cannot be reused anymore. Cartridge Refilling promotes Reuse & Recycle. As a matter of fact, many 'new' cartridges that you buy also do contain used or recycled parts. The next time you see an OEM box, look carefully on the side of the box and you may see words to the effect of 'For the effective use or resources we have implemented a cartridge recycling programme. This cartridge may contain reconditioned parts and remoulded materials.'

 

Cartridge World India has been recognised as the 'Best Business Concept of the Year' at The Franchise Awards' 2007 and awarded the "Best New Concept in Franchising 2008" by the Franchise Association of India held recently.

 

The Cartridge World - Franchise store owners from Hyderabad & Ahmedabad said in unison: "We are pleased to be associated with Cartridge World, the world's largest cartridge refilling brand and offer its services to the people. Our team has received training in Mumbai and are all geared up for this challenging & exciting new venture. We believe that with support of the Cartridge World team we will make a difference to the customers by offering them world-class quality, service and products."

 

They further added that: "Using Cartridge World refilled cartridges does not affect printer warranty. Cartridge World's guarantee alleviates the customer of all printer and printer cartridge related worries. Keeping the fears of the customers in mind, Cartridge World provides a 100% guarantee to cover not only the quality of printing but also any damages that may occur in the most unlikely event of the printer being affected by their refilled cartridges."

 

Environment Facts- Globally over 900 million empty cartridges are needlessly thrown into landfill every year and this is continuously increasing. India generated 3, 30,000 tonnes of e-waste in 2007. And approx. 5 to 10% is only disposed in a safe manner (From a study conducted by MAIT-GTZ) A laser printer cartridge is said to take over 450 years to decompose naturally. More than 3.4 litres of oil is needed to manufacture a laser cartridge. In one year, if the world's discarded cartridges were stacked end-to-end, they would circle the earth more than three times.

 

The Market- Printer cartridges in India are today replaced by expensive new OEM cartridges or compatibles or poorly refilled cartridges. The refill industry is largely unorganised. There is a big difference in the quality between the 1^st and the subsequent 2^nd options. There is no organised retail chain of refilling services in the Indian sub-continent. Hence, there is no or very little quality alternative to OEM cartridges. Hence, the value for money (VFM) need of the consumers is not being effectively addressed. There is a distinct need for an 'OEM quality - affordable price' product that is not being currently met in the Indian Sub-Continent. Cartridge World addresses this gap by offering to refill a customer's empty cartridge with quality comparable to a new OEM cartridge, at about half the price, resulting in a VFM offering.

 

Backed by technology and 'OEM - quality raw material', Cartridge World refills and returns to the customer, 'as good as new' cartridges whose quality is guaranteed. Cartridge World uses more than 270 inks along with 2500+ SKUs and cartridge specific treatment for refilling. Toner cartridges are not merely refilled - they are reloaded. All worn out parts are replaced with parts having quality similar to OEMs. All cartridges are tested before being returned to the customer. Cartridge World customers get much more out of a cartridge - many more refills than normal.

 

Sourced From: Adfactors Public Relations Pvt Ltd