Calsoft partners with Marketics Technologies

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Calsoft partners with Marketics Technologies

California Software Company Limited partners with Marketics Technologies

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California Software Co Ltd. (Calsoft) today announced their partnership with Marketics Technologies (Marketics), a global leader in offshore marketing analytics and a company of WNS (Holdings) Limited [NYSE: WNS], a leading provider of offshore business process outsourcing (BPO) services.

Marketics offers revenue-enhancing analytics solutions to its customers through improved marketing effectiveness and increased return on marketing investment. Marketics' impressive client list includes many Fortune-100 companies. Calsoft is a global solutions company that offers product-engineering services and product based solutions to its customers. Over the years, Calsoft has assisted several companies - start-ups, leading technology firms and large businesses - to rapidly evolve innovative and cost-effective solutions.

The partnership between Calsoft and Marketics will facilitate offering Marketics' solutions to Calsoft's customers globally. Through this partnership, Marketics will provide cutting-edge analytics solutions to Calsoft's global clients building off existing technology infrastructure. These solutions will cover a wide range of business analytics solutions around marketing, customer segmentation, pricing, risk management, optimization and revenue management.

Dr. J K Nair, Executive Vice President & COO, Calsoft, said, "The partnership would help us to provide more value to our customers by providing them with intelligent information at the right time. We are excited at the benefits this will bring in to our customers"

Co-founder and CEO of Marketics Technologies, S Ramakrishnan added, "Partnership with Calsoft provides us with the right launching pad for applying real time analytics to the dynamic field of pricing and supply chain."