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BSNL adopts outsourcing to boost direct marketing
In a bid to take on competition from private operators, BSNL has decided to outsource a part of its marketing activity to private agencies across the country.
Companies with an annual turnover exceeding Rs 5 crore can apply to partner with BSNL. As per competition and market conditions the franchisees will help BSNL offer customers the best deals. These firms will also be responsible for bill collection from BSNL subscribers.
'The move is aimed at making BSNL's products and services available to a far wider customer base. While we have rolled out the infrastructure spread across the country we will now go into the market to proactively acquire subscribers. The business associates will be a one-point stop for consumers wanting telecom services,' said a BSNL official. With a number of private operators entering the telecom market, BSNL has been losing its share. Its dominance in the leased line market, telephony and Internet services is likely to come under greater pressure with as many as 10 new operators waiting to enter into these segments.
