BPL Mobile gets youth in the loop @ www.getintheloop.in

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BPL Mobile , Mumbai's leading mobile service provider, just underwent a brand refresh campaign wherein, BPL Mobile re-established the brand's relevance & youthful connect with the one of the largest market segment - the youth. The brand re-positioned itself to connect and bring people together in a loop. BPL Mobile recently unveiled an exciting online community for the renewed target segment. The website is called www.getintheloop.in. The completely chilled out, pulsating and entertaining hangout community facilitates the young and young at heart people with an opportunity to connect with each other and enhance their joy of being in a group.

 

The most recent activity for the youth in the loop was a thrilling contest on the website wherein, BPL Mobile offered a platform for the 'gang in the loop' to turn into 'Billboard Stars'! All that one had to do was to upload one's favourite gang picture on 'create my loop, write an exciting caption. The chosen gang picture is now featuring on a prominent hoarding in phoenix mills

 

The "whacky five' - Akash, Priyanka, Sahana, Namratha and Smaitra, who got in the LOOP and became the 'Billboard Stars' at Phoenix mills, were thrilled about being the chosen winners. They unanimously agreed that the fun-filled Getintheloop.in website was a totally engaging experience.

 

This contest got tremendous response and it got over 1000 entries in a short span of 15 days. The website is rapidly catching the target audience's fancy and the average time spent on the website is about 10 minutes.

 

Commenting on the "getintheloop.in' community, Mr.S.Subramaniam - CEO, BPL Mobile said, "Get in the loop website is an engaging youth community launched by BPL Mobile in tandem with our recent brand refresh campaign. We are glad to make available this innovative and interactive online platform with some really exciting contests to our key target customers as it emphasizes on BPL Mobile's thrust towards keeping people connected and in the loop."

 

This website was unveiled at the Mumbai's biggest youth & college festival- 'Malhar 2007'.The colorful and vibrant website has some interesting features like the 'Graffiti Wall' that captures fun-filled memories of friends in a photo-album. It lets the youth upload their group/gang photographs with interesting captions. The 'Loop Trivia' section assures the browsers to get "LOOPnotized"! It invites the youth to have a blast with their buddies by letting them express their opinions freely. The 'Games Zone' calls the young & spirited to get set with Loop-the-Network! It challenges everyone to connect the signal to maximum cell phones to ensure maximum coverage. A chance for the gamers to show off their networking skills! The exciting 'Download' section offers some of the coolest Desktop Wallpapers, Mobile Wallpapers, Screensavers and Ringtones. This is not just it; this fun youth website has many more exciting activities lined up in the coming months. 

 

Sourced From: Hanmer & Partners Communications Pvt. Ltd