Botox, the flagship product of Allergan, Inc., has been approved for 20 unique indications in more than 50 countries- a fact that reaffirms its unique position as a pipeline of diverse and unique indications in a single product. An efficacious drug with a well-defined and extensively documented safety profile, Botox finds its applications today in both disabling diseases as well as lifestyle diseases affecting multitudes of people world wide.

Over the past decade, the uses of BOTOX® (botulinum toxin type A) have expanded as scientists and physicians continue to recognize its broad applicability.  Originally used in the treatment of certain ophthalmic movement disorders, BOTOX® therapy is now widely accepted in many regions around the world as the gold standard for indications ranging from therapeutic neuromuscular disorders and related pain to cosmetic facial aesthetics.  

Patrick T. Welch, Vice-President/ Managing Director - Asia Allergan Medical Aesthetics & Neurosciences said, “Allergan is committed to delivering innovations in the field of medical sciences and Botox today is looked upon to providing benefits to patients in 20 approved indications across the world. Our partnerships with physicians and our focus on continuous training and education programmes have helped create awareness amongst physicians and patients. We expect India to play a greater role with Botox in the coming years as we foresee growing awareness of our product in India and also an increase in usage of Botox in both cosmetic and therapeutic indications”.

Botox has been in existence in India for more than a decade, and is widely used today by diverse Specialities of physicians for both cosmetic and therapeutic purposes. Botox is one of the very few USD 1 Billion Pharma drugs in the world today. Numerous estimates suggest that Botox is set to continue with its strong growth over the coming few years.

Apart from its widespread cosmetic applications in treating hyperkinetic facial lines and glabellar lines (facial wrinkles), emerging areas of interest for clinicians in cosmetic treatments involve masseter treatments (facial slimming), intradermal treatment and face lift with Botox.

Having begun with initial support from celebrities, Botox now has widespread interest in Middle to Upper Middle Class Urban Indians as India quickly gets sensitized to the importance of looking better. 

Sourced From: Blue Lotus Communications Pvt. Ltd