The world's largest film industry joined forces with the global mobile communications world today in spectacular fashion - as Bollywood premiered its first feature films for mobile viewers at the 3GSM World Congress (February 12-15) in Barcelona.
The Congress marks the start of the adaptation of thousands of vibrant Bollywood productions for the mobile screen - a development that could have a huge impact on the global mobile entertainment market, already worth some $US23 billion.
The Bollywood Mobile Initiative is driven by Roamware, the global leader in roaming and mobile connectivity solutions; Hungama Mobile, the world's largest aggregator, developer and publisher of Indian entertainment and Bollywood content; Sanjay Gupta, a leading Bollywood director; and the GSM Association (GSMA), the globaltrade association for mobile operators.
Roamware's Media Call technology is providing the capability to integrate the cinematic content into the everyday mobile experience for film fans.
"Media Call redefines mobile communications from voice to visual media, enabling the sharing and promotion of film clips to accelerate the growth of the mobile movie market," said Bobby Srinivasan, CEO of Roamware.
