 BMW to take Mercedes head-onPublished on Sat, Jan 13, 2007 at 08:38 | Source : Moneycontrol.com Updated at Sat, Jan 13, 2007 at 15:51 Like this story, share it with millions of investors on M3
BMW India's car plant is yet to roll out its first customer car, but round one in its sparring match with the other German super luxury passenger car manufacturer Mercedes Benz is already set to begin.
Uniform pricing The base variant of its entry-level super luxury 3-Series sedan will be priced at Rs 26.95 lakh, ex-showroom. BMW is to also adopt a uniform pricing policy for all its cars nationwide. Contd on page 2......
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BMW India recently communicated to its dealers the proposed ex-showroom prices for its India-spec cars. And BMW has clearly chosen the engines and their price positioning to ensure that its cars will nip at the heels of competitors. 
