Blue Dart wins the Brand Leadership Award

The ‘Asia Brand Congress 2008 Awards for Brand Excellence’ on 25th September 2008 awarded Blue Dart the “Brand Leadership Award”. Mr. Anil Khanna, Managing Director - Blue Dart Express Ltd., received the award at a glittering event at Taj Lands End, Mumbai.

The Award for Brand Leadership is presented to a Brand that has attained a Leadership position through its overall marketing strategy and has adhered to the highest business standards. Thus, Brand Strategies, Creativity and ability to satisfy customers through Quality of products offered are the parameters.

Anil Khanna – Managing Director, Blue Dart Express Ltd, said “We are delighted to win this prestigious award. It is recognition of the hard work put in by our people and encourages them to put in their extra bit. We ensure that our customers get the best quality services at all times and such validations further add to our zeal and commitment. On our 25^th year of operations, we remain dedicated to our vision of ‘being the best and setting the pace’ and delivering growth for Indian businesses’.

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