BigFlix, a part of the Reliance ADA group, today announced its multi layered mass media campaign titled ‘Ab Aam Zindagi Ban Jaye Filmy’ for its movie rental business, targeted at domestic Indian market. The TV campaign started with commercial playing across IPL matches on SET MAX and other prime TV channels. The TV campaign will be supported by online, outdoor, radio and print campaign.

BIGFlix commercial is a take on popular films such as Om Shanti Om, Saawariya and Matrix, with a promise to inspire and change your daily routine life. The campaign uses humour to parody scenes and visuals that anyone who loves to watch movies has seen time and time again

Commenting on the campaign, Mr. Kamal Gianchandani, COO, BIGFlix, said, “We are very excited to launch our marketing campaign. The ‘Ab Aam Zindagi Ban Jaye Filmy’ ads are designed to remind people about their fundamental love of movies and to create a strong association between BIGFlix and the movies they like to watch. Our fundamental goal is to tell consumers that there is a better way to watch movies and I think the ad does justice to this goal”

“This mass media campaign represents the first significant advertising effort by any online and/or offline rental service in the country and the first attempt at using television to build brand awareness and drive traffic to the company's Internet site, www.bigflix.com, and rental stores. "As home entertainment formats, such as DVD players etc, have become more mainstream, some of more traditional advertising mediums, such a television and print, have finally become cost effective and need to be considered as part of an overall marketing mix, eventually, mass marketing is going to be essential to our continued growth” 

Sourced From: Actimedia Pvt Ltd