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Bharti Airtel partners with Mformation

Published on Tue, Nov 20, 2007 at 17:27 | Source : Moneycontrol.com

Updated at Tue, Nov 20, 2007 at 20:21

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Mformation � Technologies Inc. today announced that Bharti Airtel , the fastest-growing mobile operator in India, will use Mformation's technology as the core platform for enabling the seamless delivery of new data services and managing the mobile devices of its more than 48 million mobile subscribers.

Bharti Airtel is a leader in mobile communications-it is one of 10 operators in the world to have entered the 40 million mobile customers club, and now has more than 48 million mobile subscribers. The company has aggressive plans to add to this base in one of the fastest growing and most dynamic telecom markets in the world. Bharti Airtel is recognized as a world-class Telco and the organisation was recently ranked among the top 10 best performing companies in the world in the globally renowned Business Week IT 100 list.

Bharti Airtel will use MFORMATION SERVICE MANAGER to configure, diagnose, update and manage advanced mobile devices through every phase of their lifecycle. Mformation's platform will be critical to the launch of new mobile data services and applications such as Instant Messaging and device browsers. In addition, Bharti Airtel's enterprise customers will benefit from a hosted device management and security solution that gives each enterprise complete control over the mobile devices, applications and services used by their employees.

Bharti Airtel selected Mformation, the leading global provider of complete mobile device management (MDM) solutions, because of its proven ability to help mobile operators unlock the power of their mobile networks and deliver on the full potential of next-generation wireless technology profitably.

Jagbir Singh, Bharti Airtel's Group CTO said, "As our subscriber base grows from nearly 50 million to more than 100 million over the next three years, the ability to resolve faults quickly and roll out exciting new data services and applications seamlessly will be key to accelerating the adoption of sophisticated new devices and advanced data services within our customer base. As the critical platform for controlling the mobile device, MFORMATION SERVICE MANAGER will be essential in helping us optimize the user experience and deliver seamless, intuitive services to both our business and consumer subscribers."

Mark Edwards, Mformation's CEO, comments: "Bharti Airtel has achieved a leadership position in the highly competitive and demanding Indian mobile industry, which continues to experience unprecedented growth. We are excited to be working with Bharti Airtel during this time to help them deliver the highest possible levels of customer satisfaction while accelerating the delivery of new data services to their fast-growing customer base. MFORMATION SERVICE MANAGER will enable Bharti Airtel to deliver advanced device management capabilities-from initial device configuration to diagnostics, maintenance, software management and data service rollout-to both their consumer and business customers, helping grow revenues and increase profits."