Bharti ties up with Google to offer customised solutions

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New Delhi, Aug. 6

Bharti Airtel Broadband & Telephone Services has entered into a partnership with Google Inc for bringing Web based services to Airtel broadband users.

As part of the agreement, Airtel will offer its broadband customers customised solutions and other popular services including Google Search, Google Gmail, Google Talk instant messaging, Google Docs and Spreadsheets and on-demand gaming and music download services.

Besides these offerings, customers will get the option to personalise their Internet start page with content of individual preference - news, blog postings, weather and other interactive content.

Airtel Broadband customers will be able to access all these services with a single sign-on completely free of cost. "In India, it is rich and differentiated services and content riding on an innovative Internet experience that will drive the adoption of broadband. Airtel is delighted to partner with Google, a company that has led the creation of innovative Internet experiences, to bring its innovative products to our broadband consumers" said Mr Atul Bindal, President, Airtel Broadband & Telephone Services.

Going forward, Bharti and Google may adopt a joint go to market strategy in reaching out to more subscribers.

Mr Shailesh Rao, Managing Director, Google India, said: "Google is committed to enriching the online experience of users in India. We are delighted to work with Airtel to promote the use of Google services among its broadband users. Today's alliance will provide an ideal platform for Airtel users to enjoy the best possible online experience with customised access to Google's evolving suite of innovative products."

Taken from Business Line

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