Bharti Telesoft, the leading provider of integrated VAS solutions for mobile operators in emerging markets, will be showcasing its ‘interactivity’ credentials at VAS Asia 2008 International Conference & Exhibition to be held in New Delhi on July 11, 2008.

Announcing its theme for VAS Asia 2008, Sangeet Chowfla, Chief Strategy Officer, Bharti Telesoft said, “The forces driving mobile VAS are all fuelled by the desire to interact - with the sharing of content, the creation of communities of users, and the need to do commerce - all forms of interactivity. At Bharti Telesoft, we enable interactivity for all types of subscriber – from novice mobile users in rural areas, to experienced users of sophisticated VAS in the metros and elsewhere.”

“Our solutions enable people to use voice, text, menu-driven browsers and mobile Internet to download content, be in touch with friends, family and communities of interest, and carry out commercial and banking transactions over their mobile. That is why our solutions reach every subscriber in India today and one in three subscribers in emerging markets worldwide,” continued Chowfla.

At VAS Asia, Bharti Telesoft will also be demonstrating Hello Money – the newly launched mBanking initiative from Barclays Bank. Talking about the initiative Chowfla explained “Hello Money is powered by Bharti Telesoft’s mobiquity mBanking platform, which is already running successfully in many rapidly growing markets, such as Bangladesh, as well as across Africa.”

Commenting on the activities lined up for VAS Asia Sangeet said “At VAS Asia, visitors will have the opportunity to experience mBanking through a Hello Money account, allowing users to make account enquiries and financial transactions, including fund transfers, bill payments and other banking transactions. We will also be holding an interactive contest where visitors answer a simple question to win a mobile handset”.

Sourced From: 20 : 20 Media Pvt Ltd