Bharti AXA Life Insurance Company Limited, the private life insurance joint venture between Bharti Enterprises and AXA Group, announced the launch of its 100th branch in India, at Delhi. The company is also launching operations in Ghaziabad and Faridabad to strengthen their branch network in Northern India.
Bharti AXA Life Insurance Company Limited, the private life insurance joint venture between Bharti Enterprises and AXA Group, today announced the launch of its 100th branch in India, at Delhi. The company is also launching operations in Ghaziabad and Faridabad today to strengthen their branch network in Northern India.
Speaking on the occasion, Mr Nitin Chopra, CEO of Bharti AXA Life Insurance Company stated, “I am delighted to be launching our 100th branch within 19 months of commencing national operations. We hope to expand our network in India to over 200 branches by December 2008, making our geographical expansion plans one of the most aggressive in the Indian life insurance industry.”
Bharti AXA Life launched national operations in December 2006 at Mumbai, as a mass market player with a multi-channel distribution strategy. Today, the Company has presence in large and small cities and towns alike, through its widespread branch and distribution network. The multi-channel distribution spread of Bharti AXA Life comprises agents, corporate agents and brokers, bancassurance and telcassurance.
Telcassurance is Bharti AXA Life’s innovation in life insurance distribution. This channel aims to reach out to over 71 million customers of Bharti Airtel .
As its first telcassurance initiative, the Company has established presence in 360 Airtel Relationship Centres (ARCs) spread across 41 cities in India.
“Our initiative at the ARCs includes having dedicated financial advisors, relevant branding and product literature. Bharti Airtel customers visiting these ARCs have access to a range of life insurance services and quality advice on financial protection.
This is in line with our objective of making insurance solutions and investment options more accessible to the large insurable population in India. In addition to innovative and widespread distribution, we also believe in offering quality financial advice that enables informed insurance buying,” Mr Chopra added.
Sourced From: Hanmer MS&L Communications Pvt. Ltd
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