a)In achieving greater cost competitiveness by sourcing from India.
b)With the financial backing of Batliboi, it will be able to embark on a more aggressive growth leveraging its own design, technology, brand name, coupled with India's cost advantage.
Using a stand alone dual brand strategy - both companies expect to increase sales globally and expand market share. This acquisition of AESA is expected to more than double Batliboi's existing sales in TextileAir Engineering on a consolidated basis.
Post acquisition Batliboi will hold a total 70% shareholding with an absolute majority controlling stake in AESA Air Engineering, SA, France the holding company of AESA Group
