Spiderman 3 is the most awaited film till date of 2007.  Around the world, brands and companies are vying with each other to be associated with the film that is slated to be a sure blockbuster worth millions & millions of dollars. Children, youth and young adults around the world have already made the film into a super hit even before its release. The excitement and anticipation around the film is unmatched since the days of Star Wars releases. It wouldn’t be wrong to say that Spiderman is the flavor of the season.

And in true characteristic brand panache, flavor champion Baskin Robbins, India’s largest chain of Ice-Cream parlors has created three new flavours that match the mood, ethos and style of the new film. Celebrating and saluting the release of Spiderman 3, the three flavours pay a tribute to the superheroes who come to life on the giant screens.

Web-slinger – A tempting combination of blueberry and strawberry sorbets

Green Gobbler – Twin flavored pistachio and vanilla ice creams.

Sandstorm – Smooth silky honey butterscotch ice cream

Says Mr. Pankaj Chaturvedi, Executive Director, Baskin Robbins “The finest flavours lie within". The new flavours have been specially created to recreate the mood of the film where our web slinger hero battles not just with enemies outside but also the enemy within that is threatening to break out. Each of the flavours carries within it a subtle flavouring that breaks out when the ice-cream melts in your mouth.”

 On offer are also a Spiderman comic absolutely free with every purchase of any of the 3 “Superhero” flavors.

Baskin Robbins is India’s largest chain of Ice Cream Parlours with more than 200 outlets spread across 40 cities. With over 350 flavours available from time to time in its parlours, Baskin Robbins is the trendsetter and taste leader in creating and concocting not just the normal evergreen flavours like Chocolate, Vanilla and Strawberry, but also has some o f the most exotic and popular ice cream flavours exclusively available in its parlours. As the Flavour Champion of the category, Baskin Robbins makes sure that every flavour in its stores is unique and different from what is available anywhere else in the country. Soon, Baskin Robbins is going to open over a 100 new outlets across India.

Sourced From: Clea Public Relations