Bajaj implements new product

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Bajaj implements new product, retail finance initiatives to counter slowdown

 

November 08

 

Particulars	November 2008	November 2007	Change %
MOTORCYCLES	131,681	209,876	(37)
TOTAL 2 WHEELERS	132,421	211,600	(37)
3 WHEELERS	27,326	24,197	13
TOTAL 2&3 WHEELERS	159,747	235,797	(32)
Exports out of the above	67,397	46,295	46

 

 

 

 

 

 

 

 

 

 

 

 

 

2-wheeler sales were down sharply reflecting both an accelerated slowdown in demand as also the immediate correction in dealer inventories; the latter action shall continue into December 2008.

 

Bajaj intends to counter this trend by an intense new product initiative that will see the launch of a new motorcycle each month for 6 months beginning January 2009.

 

In the meantime Bajaj Auto Finance has introduced an extremely attractive 7.99% low interest retail finance scheme nationwide across almost 300 Bajaj dealers to revive sales in the short term.

 

Stagnant 3-wheeler sales reflect the subdued state of the Commercial Vehicle industry. 

 

Exports growth continues on plan.

 

 

YTD 09

 

Particulars	April ~ November 2008	April ~ November 2007	Change %
MOTORCYCLES	1,415,639	1,483,741	(5)
TOTAL 2 WHEELERS	1,424,971	1,501,242	(5)
3 WHEELERS	186,751	198,415	(6)
TOTAL 2&3 WHEELERS	1,611,722	1,699,657	(5)
Exports out of the above	548,136	409,889	34

 

 

 

 

 

 

 

 

 

 

 

 

Sourced From: Sampark Public Relations Pvt Ltd