Bajaj Auto puts in place new growth strategy for bikes

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Bajaj Auto puts in place new growth strategy for bikes

Bajaj Auto is putting together a new motorcycle growth strategy for 2010-11 which is intended to kick off with the production of 300,000 units a month from April next year.

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Bajaj Auto is putting together a new motorcycle growth strategy for 2010-11 which is intended to kick off with the production of 300,000 units a month from April next year.

As a run-up to that plan, the company will launch a new Pulsar and Discover by the end of this fiscal. These two brands have played a big role in reshaping Bajaj Auto's comeback in the motorcycle market.

"With the new Pulsar and Discover motorcycles that are scheduled to be launched in the coming months, we feel we are on course to producing 300,000 bikes a month from the next fiscal," Rajiv Bajaj, Managing Director, Bajaj Auto, told Business Line.

Of this, the Pulsar and Discover alone will account for 200,000 units, while the Platina will take up another 40,000 units. The Boxer, which is only meant for the export markets, largely Africa, would make up the balance.

In fact, the global markets have been a key focus area for Bajaj Auto. Vehicle exports in September and October hit new highs at 81,000 and 84,000 units respectively. "November will be even better than those two months," Bajaj said.

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