Aviva Life Insurance, today announced a tie-up with McDonald’s, one of the leading fast food chains in India, to promote its new marketing initiative Tension Chhodo Cricket Khelo (TCCK). TCCK is a unique mass activation campaign conceptualized by Aviva based on the insight that parents these days being so occupied with securing their child’s future that they miss out on enjoying their childhood today. The activation campaign will culminate in the month of September with the 15 lucky Dad-kid duos playing cricket with Sachin and his son in Mumbai.  

One of the ways to participate, is to simply fill in a contest form available free of cost with a Happy Meal at most McDonald’s outlets. In addition to the big prize, 250 customers are also eligible for beach cricket kits every week.

Speaking on the occasion, Vishal Gupta, Associate Director, Marketing, said, “The strategic tie-up with McDonald's Happy Meals will help us reach out to our target audiences of young parents in a sharply focused manner. In addition, we have also launched an exclusive website for this campaign – www.avivatcck.com – where people can logon to participate.”

Arvind Singhal, Head Marketing, McDonald’s India (West and South) added, “Every month we engage with our young Happy Meal customers through different promotions to give them an exciting McDonald’s experience. Our Happy Meals have a great fan following among kids and through Aviva’s TCCK campaign; our customers also get this unique opportunity to participate in the event.”

Sourced From: Adfactors Public Relations Pvt Ltd