Published on Tue, Oct 11, 2011 at 16:34 | Source : PTI
Updated at Tue, Oct 11, 2011 at 16:36
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Aneema Soap enters premium category
The Khadi Gramodyog Rural Employment Generation scheme-supported Aneema Soap today launched the country's first animal-fat and free, herbal soap under the brand name of 'Anuved' targeted at the premium market.
The Khadi Gramodyog Rural Employment Generation scheme-supported Aneema Soap today launched the country's first animal-fat and free, herbal soap under the brand name of 'Anuved' targeted at the premium market.
The Mumbai-based company had five years ago launched its first soap brand AnuSpa that caters to the regular soap segment.
The soap claims to be the country's first non-animal fat product and also free from alcohol is priced at Rs 45, Aneema Soap Founder and Chief Executive Rakesh Bansal told reporters here today.
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