Amway India aims turnover of Rs 2500cr in FY12

Leading direct selling FMCG company Amway India said it is aiming a turnover of Rs 2,500 crore in the current fiscal. While disclosing this target, Amway India MD and CEO William S Pinckney also said the company clocked a turnover of Rs 2,130 crore for the fiscal 2011, registering 19% growth over Rs 1,790 crore in the year-ago period.

From a turnover of Rs 99 crore back in 1998 to the robust figure of Rs 2,130 crore, Amway India has grown 20 times, Pinckney said. "The double digit growth for the last four years is buoyed by the launch of world class superior quality products in the lead categories of health and beauty, increased consumer access strategy coupled with experimental marketing and brand awareness and product penetration in semi-urban and rural markets," he said. To a question, he said that the revenue came mainly from sale of nutritional supplement products under the brand 'Nutrilite', followed by beauty and healthcare products.

Pinckney claimed that Amway India, a wholly-owned subsidiary of Amway Corporation (USA), is the 11th largest FMCG company in India, a feat achieved in a span of 13 years. Pinckney launched a range of lifestyle nutritional supplements designed to promote healthy ageing under its global vitamin and dietary supplement.

Amway India has trebled its production capacities in the leading vendor facility at Baddi in Himachal Pradesh by commissioning four new production lines at an investment of Rs 55 crore, company sources said.