American Express & Kingfisher Airlines announce partnership

Commenting on the launch, Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines said, "Kingfisher Airlines has redefined the way people fly in India and in  the short span of 29 months since its launch, has gone on to earn national and international acclaim. The partnership with American Express is a step in the direction of offering unique and compelling benefits to our guests. As such, this new launch heralds the broadening of our existing relationship with American Express and will cater to the evolving lifestyle aspirations of a young and vibrant India. The introduction of this new offering will strengthen our franchise amongst both business and leisure travelers."

The American Express Kingfisher First Credit Card is targeted at the rapidly growing segment of young, successful and affluent people who enjoy traveling and like to be rewarded for their everyday spend.  The launch follows the successful introduction of the American Express Platinum Credit Card last year, and underscores the company's sharp focus on innovations for the affluent segment. The Card is being launched in association with Airtel.

Speaking at the launch, Mr. Rob Hennin, Vice President and Country Manager, American Express India said, "At American Express, we strive to set the pace in the card industry by offering compelling reasons including outstanding premium value and service for high-spending, affluent customers to choose American Express. Globally and in India, we have deep experience with successful airline co-brand relationships and have some of the best co-brand cards.  We count our partnership with Kingfisher Airlines with signification added value from Airtel to be among the best such arrangements in the world. "

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