Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announced the launch of electronic ticketing for Air India. Air India, India’s national air carrier, will offer the Amadeus-enabled e-ticketing service across all its domestic and international routes. Globally, Amadeus has 188 airline partners distributing e-tickets.  

Mr.S.Venkat, Executive Director, Public Relations, Air India said, “Having been e-ticketing-enabled by Amadeus, ticket processing and monitoring are made faster and more efficient. Most importantly, we are now able to make more of our content available to travel agencies. This gives our passengers the benefit of greater convenience, reduced costs and time savings.”

“The travel industry in India is fast expanding and opening up many opportunities for growth. By turning to e-ticketing, it will enable Air India to keep up with industry progress by improving on both efficiency and customer service,” said Ankur Bhatia, Managing Director for Amadeus India. “With more than 51 percent of the market share in distribution, we are confident that Amadeus will provide an effective distribution channel for Air India.”

Added Damian Hickey, Vice President Airline Business Group Asia Pacific: “This is an invaluable opportunity to extend our capabilities in the dynamic Asian market and strengthen our market leadership position in the region. We are fully committed to providing Air India with tailored IT solutions to address the needs of their passengers and retail network. We will help provide distinct business benefits and cost savings for the airline.”

According to IATA, converting to e-ticketing would allow the airline industry to save up to an estimated US$3 billion a year.

Sourced From: Text 100 Public Relations Consultancy