This tie-up will enable Aditya Birla Money, the wealth management and retail distribution arm of Aditya Birla Financial Services Group, to tap the 27 million customer base of Allahabad Bank and offer them online trading facilities, Aditya Birla Money said in a release here.
Through this tie-up Allahabad Bank will be able to extend its offerings beyond traditional banking, creating significant value for their customers and providing them a superior trading experience, the release said.
