AirAsia appoints Amisha Sethi as CCO for India market

Amisha Sethi, CCO, AirAsia brings with her over a decade of consumer and brand marketing experience. In her previous roles she has spearheaded brand marketing for Asia Pacific region at BlackBerry and has also worked for one of the India's biggest telecom operator; Airtel in Marketing and communications.
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Jul 09, 2013, 10.54 PM | Source: Moneycontrol.com

AirAsia appoints Amisha Sethi as CCO for India market

Amisha Sethi, CCO, AirAsia brings with her over a decade of consumer and brand marketing experience. In her previous roles she has spearheaded brand marketing for Asia Pacific region at BlackBerry and has also worked for one of the India's biggest telecom operator; Airtel in Marketing and communications.

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AirAsia appoints Amisha Sethi as CCO for India market

Amisha Sethi, CCO, AirAsia brings with her over a decade of consumer and brand marketing experience. In her previous roles she has spearheaded brand marketing for Asia Pacific region at BlackBerry and has also worked for one of the India's biggest telecom operator; Airtel in Marketing and communications.

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Moneycontrol Bureau

Malaysian carrier AirAsia has appointed Amisha Sethi as the chief commercial officer for its India operations. The announcement comes after two months of the carrier appointing Mittu Chandilya as the CEO.

AirAsia is all set to start Indian operations later this year along with its joint venture partners Tata Sons and Telestra Tradeplace and has already started appointing key executives for Indian market.

Meanwhile, AirAsia has in a statement said, "Amisha brings with her over a decade of consumer and brand marketing experience. In her previous roles she has spearheaded brand marketing for Asia Pacific region at BlackBerry and has also worked for one of the India's biggest telecom operator; Airtel in Marketing and communications."

Chief Executive Officer of AirAsia India, Mittu Chandilya said, "I am extremely excited about joining the AirAsia India team. We are absolutely committed to bringing affordable fares with a sharp focus on customer safety and quality of service to the Indian market."

At present, AirAsia through its operations based in Thailand and Malaysia already connect Chennai, Bangalore, Thiruchirapalli (Trichy), Kochi and Kolkata to Asean and beyond.

Read This: Why IndiGo, SpiceJet don't see threat from AirAsia

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