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Oct 13, 2017 11:07 AM IST | Source: Moneycontrol.com

Ahead of closure, Abof asks Flipkart, other cos to help its rehabilitate employees

In September, the Aditya Birla Group's e-commerce venture had announced that it will end operations by the end of this year.

Ahead of closure, Abof asks Flipkart, other cos to help its rehabilitate employees

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Aditya Birla Group is seeking help from Flipkart and other companies to rehabilitate employees of its online retail venture Abof.com that will wind up operations soon, a source-based report in the Economic Times said.

In September, the company had announced that it will shut down its e-commerce venture by the end of this year.

“Our first objective is to rehabilitate as many within the group,” Santrupt Misra, HR director of Aditya Birla Group, said. The company so far has rehabilitated nearly 63 employees and another 40-50 workers may also find jobs soon.

Flipkart has already visited the company's Bengaluru office to interview employees, a source told ET.

The report added that the company is also looking to sell its private label, abof, to Flipkart.

Many companies have come forward to help Abof, Misra said adding that the company is currently examining the offers.

Competition from online marketplaces like Flipkart and Amazon forced the Aditya Birla Group to shut its e-commerce business, which it launched in 2015. December 31, 2017 will be its last day of operations.

In a previous report, Misra had said that if the 240 employees quit before closure, then they would be provided with four-and-a-half months' salary as compensation.

Abof is Aditya Birla Group's second e-commerce venture to shut shop after Trendin.com downed its shutters last year.
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