PTC (Nasdaq: PMTC), the Product Development Company®, today announced that ADVIK Hi-Tech Private Limited, a leading Indian auto components manufacturer, has standardized on Pro/ENGINEER^®  to help transform its product development process and expand its operations into new markets. Pro/ENGINEER, PTC’s integrated 3D CAD/CAM/CAE software, helps companies develop detailed, intuitive and realistic digital product representations. 

Headquartered in Pune, India, ADVIK is a supplier of two-wheeler automotive parts such as tensioners to renowned worldwide brands such as Suzuki, Honda, Yamaha, Bajaj and Hero Honda. Prior to its selection of Pro/ENGINEER, ADVIK relied on a two-dimensional CAD system for product development. Because they were restricted to viewing designs in 2D, engineers were unable to effectively analyze key design elements such as volume, surface area and mass. As a result, design errors were often not identified until the physical prototype was created causing rework and development delays.

Constrained by the limitations of its 2D CAD system, ADVIK chose to transition to a 3D solid modeling solution to support its ambitious growth initiatives into the four-wheeler market. Pro/ENGINEER provided ADVIK the powerful capabilities it needed to strengthen its development process, reduce errors and shorten time-to-market. Using Pro/ENGINEER, development of a die-casting tool has been reduced by 25 % from 60 days to 45 days. Further, the ability to identify and correct errors early in the design process has helped improve product quality and increase the overall efficiency of the company’s product development process.

“Pro/ENGINEER has helped ADVIK meet the extremely high quality standards that our customers demand, while reducing design cycle time and managing increasing design complexity,” said Aditya Bhartia MD ADVIK Hi-Tech. “As a result of these efficiencies, we can rapidly scale our product development to support the requirements of the new four-wheeler market, which gives ADVIK a competitive advantage.” 

”The automotive sector is becoming more competitive globally, causing increased pressure on the supply chain. To be successful in this environment, Indian companies must keep pace by utilizing innovative technology, efficient processes and best practices in product development,” said Martin Walters, director, product and market strategy, PTC .“PTC is pleased to help industry leading companies like ADVIK Hi-Tech leverage the powerful capabilities of PTC solutions to improve product development processes and achieve growth in emerging markets.”

Sourced From: Corporate Voice|Weber Shandwick