Waggener Edstrom Worldwide (WE) and Adfactors PR Pvt. Ltd. today announced that they have entered into an affiliation agreement to collaborate in the technology public relations and communications field. This agreement builds on Adfactors PR’s initiative to provide its clients access and visibility in key international markets.

In addition to regional and global business development opportunities, both agencies will benefit from joint training programs, staff exchanges and the sharing of intellectual property including WE’s globally adopted and deployed Innovation Communications^SM methodology, which helps advance clients’ business through the building of market understanding and adoption of their brands, products and services.

“We greatly value our new relationship with Waggener Edstrom. It will help us provide our technology clients in India and Middle East with ‘best in class’ public relations capabilities in US, Europe, China and Asia Pacific. Conversely, Waggener Edstrom’s clients around the world will have seamless access to best in class services in the Indian subcontinent,” said Madan Bahal, Managing Director, Adfactors PR.

“Being one of the world’s largest independent public relations consultancies with its roots in technology, Waggener Edstrom was a natural choice for partnership. We were inspired by the firm’s focus on innovation, its global foot print, the intense commitment of its management team to provide world class service and its independent stature,” he added.

“Our brand promise is our ‘Innovation Communications’ approach and we excel when partnering with clients whose business and markets are defined by innovation. India, in particular, is defined by innovation. The addition of Adfactors to our affiliate program and network means we are able to provide our global clients with access and visibility in this environment and better serve this incredible market,” said Pam Edstrom, executive vice president of Waggener Edstrom Worldwide.

Edstrom added, “When choosing an affiliate to join our Global Alliance, WE assess cultural fit, business philosophy and ethics. We undertook extensive research for an affiliate in the India technology market and Adfactors simply shone. Like WE, Adfactors is fiercely independent, committed to delivering best-in-class service, and engaged in the constant training and professional development of its staff.”

Sourced From: Adfactors Public Relations Pvt Ltd