Acer sets up a trend in new product design

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Acer, the world's 3rd biggest  C vendor today  introduced  two distinctive notebook designs to address the se arate needs  and  ex ectation of consumer and commercial notebook users in India. With  the  new  As ire notebooks, Acer is the world's first to offer Dolby® Home  Theater  for  virtual surround sound across the full line of consumer notebooks. The notebooks run on the new Intel Centrino Duo  latform.

 

Acer's  design  team  worked  with BMW Group Designworks USA to study design trends,  develop  the  concept  and  visualize new forms. Findings from the research  showed  that  three  of the most important design features from a consumer's  perspective  were  color and material, branding and naming, and shape treatment.

 

"The  new  Aspire  Gemstone  notebook  has  a noticeably rounded and fuller shape; a bold diversion from the traditional squarish designs that focus on minimizing  notebook thickness and weight," said Mr. W. S. Mukund, Managing Director,  Acer India (Pvt) Ltd.  "As the world's fastest growing PC vendor among  the  top  five and leap-frogging to the No. 3 ranking, we are now in position to set the trend in notebook design with the new Aspire Gemstone," The  PC  ranking  is  according  to  Q1  2007  preliminary  data by Gartner Dataquest.

 

 "Acer  is tailoring its notebook design and functionality for consumer and commercial   market  needs,"  S.  Rajendran,  General  Manager,  Sales  and Marketing    Acer  India  (Pvt) Ltd. "The Aspire brand characteristics are easy  and fun, while the TravelMate focuses on dependability for the mobile user."

 

According  to  Prakash  Bagri, Director - OEM Business, Intel India, "Intel continues  to  redefine  innovation  and  the  mobile  experience  for  the consumer.  The  new  Intel Centrino® Duo platform boasts performance and is designed  for energy efficiency to enable great battery life. Entertainment experience  is  now  leaps  and  bounds  ahead  of what has been known with consumer benefiting from this faster technology and great-looking video and graphics.  We are looking forward to all Indian homes sharing this enhanced experience  and  would  like  to  congratulate  Acer for bringing this in a modern and sleek form."

 

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