Acer ranks No 1 in Micro-Portable Projectors for Q4, 2006

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Acer ,  one  of  the  world's top four branded PC vendors,  has  announced  that  they  have  been  ranked  Number  1 for the Micro-Portable  range of Projectors in India and No 2 in SVGA projectors by Fisher Consulting - Singapore for Q4 of 2006.

 

The  report  discusses  the  Indian projector market, which has seen strong growth   in   2006   with   unit  sales  reaching  41,  535  in  the  first three-quarters.  Unit  sales  in  Q4  2006  touched  15,  055,  making it a phenomenal  growth  year  for  Acer  in  the  projectors  segment.  The DLP Projector  market  occupies  30% of the entire projector market share. Acer being  an  exclusive  DLP  Projector brand helped grow the DLP Market share through its phenomenal performance in Q4 2006, owning 34% of the DLP market in India.

 

Fisher  Consulting reports that strong market growth will continue in 2007, with  unit sales projected to grow by about 41% next year. With majority of the  sales expected in the Corporate, Government and Education sector, Acer which  is  already  strong  in  the  corporate  sector,  plans to boost its projector  sales in 2007 by aggressively pursuing the vast potential in the

Government and Education sectors.

 

Moving  away  from  conventions,  the company has deployed a differentiated channel  strategy  to  capture  market share in India. Acer has enrolled 12 Office  Automation  (OA)  partners  to cater only to the Government sector. Apart  from this the company is leveraging on various government contracts, like  the  DGS&D,  NICSI,  Maharashtra  Mantrayla  contracts as well as its

strong  partner network in the Desktop and Notebook space to strengthen its presence  for  projectors  in  the  education sector. Acer is also making a major  move  on  the  home segment via its vast network of OEM brand stores (Acer Malls).

 

Commenting  on this achievement, Mr. Mukund, Managing Director, Acer India, said "Acer's continued No 1 position in the Micro-Portable projector market is  a  great  achievement  for  us.  With  just 30% of the projector market comprising of DLP technology, our contribution has had a significant impact in  not only growing the DLP projector market but the projector market as a whole.  All  our  projectors  weigh  less  than 2.5 kgs and we believe that having  conquered the Micro-Portable market, this allows us to also explore other categories."

 

Planning for 2007, Mr. S. Rajendran, General Manager - Sales and Marketing, Mobility  and Display Products Group said, "Acer right now has a stronghold on  the  DLP  SVGA and Micro-Portable projector market, having achieved top ranking  in both Q3 & Q4 of 2006. We have a winning product range in place, at  great  price  points  and  one  of  the largest service networks in the country.  We intend to use this success to branch out into the XGA category too  as  the  shift  to  XGA  is  slowly  gaining momentum and will be more significant  in 2007. We are already bifurcating our partners, product-wise and will soon have a dedicated network for both XGA and SVGA.

 

Acer  has  continuously  strived  to  bring  the  latest  technology to its consumers  and making technology affordable. With a partner network of over 3000 channel partners and 260  retail partners in over 108 cities and towns and  a service network of over 175 Acer Service Providers in 175 cities and 65  Acer  Customer Service Centers, Acer aims to reach out to its customers

across consumer categories.

 

Sourced From: 20 : 20 Media Pvt Ltd