9X is No. 4 among Hindi GECs in C&S 4+

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Hindi General Entertainment Channel (GEC) 9X, launched just under five months back by INX Media, the flagship company of the INX Network, has surged to the fourth position amongst Hindi GECs in the country.  In Week 14 of 2008 per aMap data released for West, North and East amongst C&S 4+ audiences, 9X is at 83 GRPs. Other GEC channel ratings are as follows: Star Plus (346 GRPs), Zee (188 GRPs) and Sony (88) GRPs.

 

As compared to last week, 9X added to its GRPs by 7. Significantly, the channel has been growing week on week.

 

In terms of time spent, 9X was at Number 3 amongst the GECs in terms of viewing time; viewers spent 58 minutes on 9X. Time spent on other channels was as follows: STAR Plus (176), Zee TV (105), Sony (57), Sahara One (57), NDTV Imagine (57), STAR One (53), Zee Next (32), SAB (29).

 

In the most significant and influential segment of C&S 15-24,  9X notched up 100 GRPs,  and was at Number 3. STAR Plus was at 312, Zee TV at 174, and Sony at 88 GRPs.

 

9X has been one of the most successful C&S TV channel launches in the recent past. Its steady and consistent growth in ratings week on week, and its excellent performance per aMAP last week too is being seen as a key milestone on the channel's road to industry leadership. 9X, which has achieved these excellent ratings with just two-and-a-half hours of weekday primetime programming, can look forward to even better ratings thanks to its recently launched mega shows Vodafone Yeh Hai Jalwa and Gini & Jony Chak De Bachche, which have captivated viewers from Day One. Significantly, moving ahead, between May and September 2008, the channel plans to add at least one new program each month. So, considering that there is another two hours of prime time programming still to come along with more weekend programming, the team at 9X is confident of maintaining the channel's healthy growth.

 

It is significant that at the start of November 2007, five months ago, to the public, INX Media was nothing but a concept -- a totally new network, with infrastructure being built, staff being recruited, systems being put in place, zero brand awareness and zero GRPs. No other media organization has achieved so much, in such little time, from a standing start. Five months on, INX Media is already recognized as a major player in the Industry, with sure and steady growth of 9X and the total dominance of 9XM in the Music Entertainment space. Moreover, the recent launch of INX News'  premier English News channel NewsX will fuel greater network growth.

 

On the advertising front too, 9X has received a strong and positive response from some of the biggest advertisers in India who have signed long term advertising deals with the Channel. Future Group, Reliance Industries and Vodafone are the platinum partners on 9X. HUL (Hindustan Unilever Limited) the biggest advertiser in the country has made a path-breaking commitment to partner 9X for three years. Other major brands advertising on 9X include Bharti, Airtel, Colgate, Britannia Industries, Coca Cola India, Emami, ITC, Kellogg India, Nirma, and Tata Sky, among others. 

 

INX Media's popular Hindi Music Channel 9XM, which has raced to become India's Number One Music Entertainment Channel, has three mega brands - Vodafone, Coca-Cola and Emami - as Platinum Partners, besides Virgin Mobile, HUL, Nestle, Bajaj Auto, Nokia, Lenovo, Microsoft India, Tata Tea, Sony Ericsson, Turner International and HDFC Standard Life, among others. 

 

Sourced From: CMCG India Pvt. Ltd