Published on Fri, May 09, 2008 at 12:31 | Source : Moneycontrol.com
Updated at Fri, May 09, 2008 at 14:38
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9X hits century on TAM & aMap
For the second week running, on both TAM and aMap, 9X is No. 3 Hindi General Entertainment Channel in both C&S 15-24 yrs and in C&S 4+ yrs in Week 18 – 2008. In the key demographic segment of C&S 15-24 yrs, 9X has hit a century by garnering a massive 114 GRPs.
For the second week running, on both TAM and aMap, 9X is No. 3 Hindi General Entertainment Channel in both C&S 15-24 yrs and in C&S 4+ yrs in Week 18 - 2008. In the key demographic segment of C&S 15-24 yrs, 9X has hit a century by garnering a massive 114 GRPs. Similar trend was also observed in the aMap data reporting 100 GRPs for 9X in C&S 15-24 yrs. This is as per Week 18/2008 data released by TAM for Hindi Speaking Markets, and by aMap for West, East and North.
Per TAM, the GEC report card for Week 18, C&S 15-24 yrs is as follows:
9X - 114 GRPs; Star Plus - 296 GRPs; Zee - 198 GRPs; NDTV Imagine - 81 GRPs; Sony - 79 GRPs; Star One - 81 GRPs; Sahara One - 81 GRPs.
Per TAM, the GEC report card for Week 18, C&S 4+ yrs is as follows:
9X - 93 GRPs; Star Plus - 301 GRPs; Zee - 210 GRPs; NDTV Imagine - 76 GRPs; Sony - 76 GRPs; Star One - 65 GRPs; Sahara One - 70 GRPs.
Simultaneously, INX Network's music channel 9XM continues to be at the top with a huge lead, in the music category across both demographic - C&S 15-24 yrs and C&S 4yrs+
Per TAM, the Music Channel report card for Week 18, C&S 15-24 yrs is as follows:
Within 6 months of operations, INX Media has garnered an unprecedented 193 GRPs (C&S 15-24 yrs, per TAM Week 18-2008) through its Channels - 9X and 9XM.
