Exciting news for gaming enthusiasts! Beginning March 2008, Cartoon Network’s popular, challenging and exciting games can also be played on Zapak.com. The two entities, Zapak.com, India’ largest gaming portal and India’s number one kids’ television channel Cartoon Network (www.cartoonnetworkindia.com), have joined hands to offer an exclusive section of the best of Cartoon Network online games on Zapak.com. These games can be accessed at (http://www.CartoonNetwork.zapak.com). The website will soon have over 40 Cartoon Network action-adventure packed online games.

As per the latest I cube 2007 data, kids in India spend 21% of their time on the internet for entertainment which is up from 18% in 2006.  Activities such as online gaming, video etc. has increased share of entertainment from 8% in 2006 to 13% in 2007.  Thus, according to Mr. Siddharth Jain, Vice President of Distribution and Business Operations (India and South Asia), Turner International India Pvt. Ltd, “The partnership between Zapak.com and Cartoon Network is both opportune and well-timed. As per the latest New Generations™ 2007 - Cartoon Network’s pioneering and patented kids’ lifestyle survey - gaming has emerged as the # 1 internet activity for kids with 45% votes! And as the internet user base in India has grown by 40% to reach 46 million, with youth driving internet usage and school going kids constituting approx. 14% of users, Cartoon Network provides them with their most loved characters on Zapak.com, one of India’s most popular online-gaming destinations.”

Launching these games, Rohit Sharma, COO, Zapak Digital Entertainment Ltd. said, “The long dormant, on-line games market in India is poised for a huge growth and is expected to exceed $200 million, by 2010.  With 97% of online gamers in India being casual gamers and added this to the fact that kids aged 14 years and below constitute to over 25% of Zapak users online also serving as the stickiest and the most loyal users on our site this is definitely an area of focus for Zapak. Cartoon Network, India’s number one kids’ channel was an obvious choice to partner with. With Cartoon Network games, children will love engaging with their favourite toons in a virtual play ground, beyond the television screen.”

Featuring some of the most loved and iconic Cartoon Network toon stars such as Johnny Bravo, Code Name Kids Next Door, Dexter’s Laboratory, Courage The Cowardly Dog, Ed, Edd N Eddy, amongst others, these games have been specially created to enhance the gaming Cartoon Network experience.  The site currently offers over twenty Cartoon Network games.

With Internet and broadband penetration as key drivers fueling the on-line gaming industry’s growth, these are definitely exciting times for this industry in India. Moving ahead in its mission to ensure availability of its content across multiple platforms, Turner has made several innovative efforts in the Wireless and Broadband space in India such as video-on-demand, downloadable mobile content and live streaming. Cartoon Network has enhanced its hugely popular website www.cartoonnetworkindia.com by making it more viewer-focused, interactive and immersive with features such as video-on-demand, user-generated content, blogs, message boards and gaming functions.

For Zapak this partnership is in continuance with the endeavor to bring world class content to our consumers, which has made Zapak amongst the leading casual games portal in the world.

Sourced From: Prana Public Relations