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‘BPO space has huge scope, needs new biz paradigm’
‘BPO’ may be a good catch phrase, but the industry is past the era of mere offshoring; today it is all about globalisation of services and achieving domain expertise and efficiency, said Mr Pramod Bhasin, Vice-Chairman, Nasscom (National Association of Software and Services Companies), and President and Chief Executive Officer, Genpact.
In his address, Mr Ganesh Natarajan, Chairman, Nasscom, and Deputy Chairman and Chief Executive Officer, Zensar Technologies , listed out the BPO industry agenda on hand. The industry must look at harnessing opportunities in rural India, encourage reverse migration and adopt green IT practices, nurture creativity and provide opportunities for women to take up leadership roles.
Mr Jainder Singh, Secretary, Department of Information Technology, Ministry of Communications and Information Technology, stressed the need to create investment regions and the importance of moving up the value chain to stay globally competitive.
Operation locations
At a press meet in the sidelines of the summit, Mr Som Mittal, President, Nasscom, said the industry body has, in a study conducted along with AT Kearney, identified 50 potential locations in the country that are attractive centres for BPO operations.
Apart from the seven main centres of Bangalore, Chennai, Hyderabad, Pune, Mumbai, Kolkata and NCR, the study has identified 43 more centres with varying degrees of attractiveness and advantages. They include Ahmedabad, Bhubaneshwar, Chandigarh (Challengers); Aurangabad, Bhopal, Goa (Followers); and Allahabad, Dehradun and Patna (Aspirants).
Nasscom is in the process of talking to State Governments and other parties concerned to develop these regions as BPO centres of excellence, said Mr Mittal.
It is also looking at international partners for the adoption of Green IT.
