Budget impact on entertainment and media sector: PwC view
Published on Mon, Jul 06, 2009 at 19:52 | Source : CNBC-TV18
Updated at Tue, Jul 07, 2009 at 10:55
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Budget impact on entertainment and media sector: PwC view
With an estimated industry size of USD 12 billion, the entertainment and media sector is growing at compound annual growth rate (CARG) of 15%. The key dominating segments include film and television, contributing USD 7 billion.
With an estimated industry size of USD 12 billion, the entertainment and media sector is growing at compound annual growth rate (CARG) of 15%. The key dominating segments include film and television, contributing USD 7 billion.
Here are snapshots of benefits to the industry from Budget '09
Income Tax - Industry Specific Provisions:
- Withholding tax on advertising contracts increased from 1% to 2% (excluding surcharge and cess).
Income Tax - Other Important Provisions:
- New direct tax code to be released for public comments in 45 days.
- No change in corporate tax rate.
- Exemption limit for individuals enhanced by Rs 10,000 / Rs 15,000. Surcharge on personal tax waived.
- FBT abolished. Fringe benefits/perquisites now taxable in employees' hands.