News from other websites on Frooti
Coke tanks up juices portfolio to take on PepsiCo
May 14, 2013 at 06:22 | Source: Economic Times
Mumbai: The cola battles are now spilling over to the juices category with more Indians opting for healthier drinks. Just a few months after Pepsi-Co launched a powdered version of its juice brand Tropicana , Coca-Cola is broadening its Minute Maid 1...
Apr 26, 2013 at 14:37 | Source: The Hindu BusinessLine
Beer seems to be on the upswing in India. Are we becoming a beer-guzzling nation quietly? _ Romesh P. Thakur, Delhi Romesh, summer is really here for sure. The beer questions are coming in! If you ask me if India is becoming a beer-guzzling nation, ...
Frooti gears to move to its next phase of growth with new commercial
Apr 04, 2013 at 11:26 | Source: Economic Times
For those who have seen it carefully, the new brand campaign for Frooti reveals a subtle shift. It shows the newly signed brand ambassador Shahrukh Khan glugging the mango drink from a PET bottle, rather than a tetra pack, which is no longer as respe...
Mar 21, 2013 at 19:32 | Source: The Hindu BusinessLine
Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write in with either advertisements you wish reviewed or...
IPL 6 ad inventory sold out after drop in rates
Mar 19, 2013 at 22:26 | Source: The Hindu BusinessLine
Mumbai/Delhi, March 19: Indian Premier League 6 has managed to sell its complete ad inventory this season by dropping ad rates between 8 and 10 per cent. The tournament has sold 10-minute ad spots between Rs 4 lakh and Rs 4.5 lakh (lowering it from ...
Parle Agro earmarks Rs 40 cr for marketing Frooti during IPL
Mar 04, 2013 at 23:51 | Source: The Hindu BusinessLine
Mumbai, March 4: Parle Agro is gearing up to take on competition in the beverage category this summer with Shah Rukh Khan as the new brand ambassador for its flagship brand Frooti. Marking an investment of Rs 40 crore, the Mumbai-based beverage majo...
Feb 28, 2013 at 19:01 | Source: The Hindu BusinessLine
Parag Gadre, Assistant Vice President (Marketing and Strategy – Consumer Products Business), Tata Chemicals, has spent over 14 years marketing goods ranging from drinks and oils to mosquito repellents, working with brands such as Cinthol, Good...
Dec 21, 2012 at 11:12 | Source: The Hindu BusinessLine
Do women rule buying in India, or men? - P. Shashwat Reddy, Mumbai Shashwat, this differs from category to category. At the macro level, however, in terms of value of spend, women control 58 per cent of all expenditure. The woman surely wears the pa...
Manpasand Beverages to foray into aerated drinks
Dec 14, 2012 at 01:16 | Source: Business Standard
Taking on the cola giants in tier 2 and 3 towns of the country, Vadodara-based Manpasand Beverages is set to foray into aerated drinks by summer of 2013. To be launched in three flavours, the drinks will be branded as 'Cola Sip', 'Lime Sip' and 'Oran...
Innovative packaging helps firms save paper, attract customers
Dec 12, 2012 at 07:02 | Source: The Hindu BusinessLine
When Wrigley, the multinational confectionery brand, decided to do away with the extra paper sleeve around its chewing gum and went for slimmer packs, the company saved 745 tonnes of paper altogether in India, Europe and Russia. Frooti, the popular ...
Rasna sees potential markets in non-metros
Dec 08, 2012 at 01:07 | Source: The Hindu BusinessLine
Piruz Khambatta, Chairman Rasna Pvt Ltd, is not very concerned about the company’s bottom-line at this point of time. The owner of the iconic fruit juice concentrate maker rather wants to focus on improving penetration and increasing the per c...
Nov 08, 2012 at 19:51 | Source: The Hindu BusinessLine
From juice, biscuits and cosmetics to cricket, aviation and telecom — Shabnam Panjwani has worked on them all. After a long innings in advertising where she built campaigns for brands such as Frooti, Oil of Olay, Emirates and Parle-G, she move...
Aug 21, 2012 at 16:42 | Source: DNA India
Three years ago, Monami Bhattacharya watched as workers dismantled the furniture in her bedroom in Bangalore. Bhattacharya, 31, an artist who specialises in silhouette work, was moving, but didn t want to get rid of her toilet fittings which were in ...
2006 Kalupur bomb blast case: A Frooti pack does Jundal in
Jul 04, 2012 at 20:02 | Source: DNA India
Abu Jundal might not have imagined the role of a Frooti tetrapak in nailing him as a conspirator in the Kalupur bomb blast on February 19, 2006. Surprising as it might sound, this indeed was the case. The discovery of the tetrapak took the investigat...
Parle Agro initiative to increase presence in rural areas
Mar 08, 2012 at 03:42 | Source: The Hindu BusinessLine
Hyderabad, March 7: Food and beverage major Parle Agro has sewn up an aggressive marketing campaign with emphasis on rural market penetration. The company, which is into beverages, snacks and water, sees all its business segments growing this year w...
Godrej packs a fruity punch with Jumpin revival
Mar 08, 2012 at 03:42 | Source: The Hindu BusinessLine
Mumbai, March 7: Despite rumours of the Godrej Hershey joint venture falling apart, the FMCG company is investing in the revival of its near-dormant beverage brand – Jumpin. The 20-year-old fruit drink brand, one of the oldest in its portfolio...
From powder to pulp: Kraft tangs up the summer
Mar 02, 2012 at 22:57 | Source: The Hindu BusinessLine
Mumbai, March 2: Tang, the powdered drink from the Kraft-Cadbury India stable, is getting more aggressive and pulpy this summer. Introducing a new thick formatted pulpy mango flavour, Tang is pitting itself against big ready-to-drink mango brands su...
Feb 19, 2012 at 00:31 | Source: Business Standard
Bisleri is reviving its soda business in a bid to expand its portfolio beyond water. This is the second attempt by the iconic bottled water brand in three years to revive its soda business. A generic name to bottled water in India, the company launch...
From DJ EU Officials Spain Aid Cap Of 100 Bn Euros 'should Be Enough'
