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European firms count Russia sanctions costs

Aug 02, 2014 at 04:02 | Source: BBC

Around Europe, companies of all shapes and sizes are assessing the impact of the sanctions imposed by the EU this week following America's lead. Obvious candidates such as the targeted oil and banking sectors came under immediate pressure. Oil g...

Adidas scales back in Russia and issues profit warning

Aug 01, 2014 at 04:07 | Source: BBC

Shares in sportswear maker, Adidas, have tumbled after the company issued a profit warning and said it will open fewer stores in Russia than planned. The German sports equipment maker saw its shares fall 16% on Thursday, despite its recent lucky stri...

Germany and Russia's contradictory relationship

Aug 01, 2014 at 04:07 | Source: BBC

Germany and Russia have a more complicated relationship than perhaps any other pair of countries. It is full of contradictions and tugs in different directions. On the one hand, the Soviet Union liberated Berlin in 1945 but, on the other hand, then d...

Adidas to Lufthansa Reel as Russia Standoff Impacts Sales

Jul 31, 2014 at 19:23 | Source: Bloomberg

European companies ranging from Adidas AG (ADS) to Deutsche Lufthansa AG (LHA) said unrest between Russia and Ukraine is dimming prospects for growth as consumers trim spending and suppliers shy away from ordering equipment. Adidas scrapped ...

Adidas to Lufthansa Reel as Russia Standoff Impacts Sales

Jul 31, 2014 at 19:23 | Source: Business Week

Siemens Chief Executive Officer Joe Kaeser said, “Geopolitical tensions such as in the Ukraine and Middle East pose a serious risk for Europe's growth in the second half. If there will be more sanctions and escalation, it's clear th...

Manchester United seal mega $1.3 billion Adidas kit deal

Jul 15, 2014 at 10:27 | Source: FirstPost

Manchester United has secured the most lucrative kit deal in football, announcing that Adidas has agreed to pay $1.3 billion over 10 years to take over the sponsorship from Nike.The deal, worth 75 million pounds ($128 million) a year from 2015, was a...

Manchester United and Adidas in £750m deal over 10 years

Jul 14, 2014 at 18:52 | Source: BBC

Sportswear giant Adidas has signed a £750m deal to make Manchester United's kit for 10 years from next season. It comes after US rivals Nike decided to end their association at the end of the coming 2014-15 season. Nike have been paying United ...

Argentina Win Hands Adidas World Cup Win Before Final

Jul 10, 2014 at 15:59 | Source: Bloomberg

Adidas has soccer intertwined with its history dating back to World Cups in the 1950s, and this year it's again the tournament sponsor and match ball supplier. Argentina's World Cup victory over the Netherlands late yesterday puts the...

Argentina Win Hands Adidas World Cup Win Before Final

Jul 10, 2014 at 15:59 | Source: Business Week

Lionel Messi of Argentina in action against the Netherlands during their 2014 FIFA World Cup Brazil Semi Final match at Arena de Sao Paulo on July 9, 2014. Photographer: Ronald Martinez/Getty Images. Argentina's World Cup victory over the Net...

Nike ends Manchester United kit deal after 13 years

Jul 09, 2014 at 00:02 | Source: BBC

Nike is ending a 13-year deal to sponsor Manchester United's football kit. In a statement, the American sportswear company said the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders . It is...

Adidas Offers Sponsorship Deal for Manchester United

Jul 09, 2014 at 00:01 | Source: Wall Street Journal

If signed, the offer by the German sporting-goods maker would rank among the most valuable of soccer sponsorships. Manchester United's existing $80 million a year deal with Chevrolet is the current team record. Nike, whose deal with Mancheste...

Adidas to halt Suarez adverts in World Cup after his biting antics

Jun 27, 2014 at 18:18 | Source: FirstPost

Sportswear giant Adidas said Thursday it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini."Adidas fully backs FIFA's deci...

Rasool aims to use India A tour of Australia as stepping stone to Indian team

Jun 26, 2014 at 15:50 | Source: FirstPost

Cricketer Parvez Rasool today said the upcoming India A's tour of Australia is very important for him and would try to put in his best efforts to secure a place in the senior side."The Australia tour is very important for me. I am going to Austr...

Uruguay backs under-fire Luis Suarez as FIFA scrambles

Jun 26, 2014 at 15:48 | Source: FirstPost

As the world was judging Uruguay's Luis Suarez for biting a player in the World Cup, his teammates, coaches and fans in his soccer-crazy country defended the star, blaming the foreign media, his Italian opponents and uneven treatment.World Cup organi...

Uruguay backs under-fire Suarez as FIFA scrambles

Jun 26, 2014 at 10:40 | Source: FirstPost

As the world was judging Uruguay's Luis Suarez for biting a player in the World Cup, his teammates, coaches and fans in his soccer-crazy country defended the star, blaming the foreign media, his Italian opponents and uneven treatment.World Cup organi...

Luis Suarez facing big financial hit from alleged bite as sponsors review deals

Jun 26, 2014 at 09:51 | Source: FirstPost

Luis Suarez faces the prospect of a big financial hit following his alleged biting of Italian defender Giorgio Chiellini, with existing sponsorship deals potentially being ripped up and future endorsements put in jeopardy.Already, two of his sponsors...

Suarez facing big financial hit from alleged bite as sponsors review deals

Jun 26, 2014 at 02:48 | Source: FirstPost

Luis Suarez faces the prospect of a big financial hit following his alleged biting of Italian defender Giorgio Chiellini, with existing sponsorship deals potentially being ripped up and future endorsements put in jeopardy.Already, two of his sponsors...

The drastically different styles of World Cup coaches

Jun 23, 2014 at 15:50 | Source: FirstPost

Sao Paulo: In the perfect picture of contrasting coaches' styles at this World Cup, Alejandro Sabella of Argentina stood near midfield dressed in a suit that looked appropriate for Wall Street, while Bosnia's Safet Susic stood nearby looking like he ...

Marketers at FIFA World Cup setting up real-time rooms to engage with football fans globally

Jun 20, 2014 at 08:57 | Source: Economic Times

CANNES: The FIFA World Cup is arguably the biggest topic all marketers are currently obsessing about. The main course is the big budget commercials directed by awardwinning filmmakers for brands like Nike or Adidas. Or the five-minute-plus videos fea...

World Cup 2014 Matchday Six: Tough day for Belgium, tougher for Brazil

Jun 18, 2014 at 08:17 | Source: FirstPost

Live Match Centre | World Cup Stats | Best World Cup quotesRUSSIA vs SOUTH KOREA - click here for the match report- Full-time: An error from Akinfeev was needed to inject life into the match and put the Russians on the attack. It would have been pret...

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