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With Rs 25 cr, Jaya breaks record for one day ad spend
While today marks one year of J Jayalalithaa being in power as the chief minister of Tamil Nadu, it also marks another landmark: The largest spend by a brand/company/organisation in one day in the co...
May 17, 2012 at 15:31 | Source: FirstPost
Will Tata Docomo's oldman ad campaign persuade consumers to switch operators?
Before mobile telephony arrived on the Indian advertising scene, fast-moving consumer goods and cola ads captured consumer imagination. Telecom changed it all. So if Vodafone's Zoozoos stole the firs...
May 02, 2012 at 13:18 | Source: Economic Times
Telcos like Vodafone and Idea Cellular compete on ad campaigns during IPL
MUMBAI: Amid blaring horns and screaming fans, telecom companies run a tournament of their own in branding and recall during the Indian Premier League, introducing new characters, products and ideas ...
Apr 09, 2012 at 05:11 | Source: Economic Times
Vodafone brings back the pug in new ad campaign
The adorable pug, Cheeka, is back in Vodafone’s television commercials — this time promoting ’instant connections’ on its network, while helping a young boy connect with a gir...
Feb 20, 2012 at 22:12 | Source: The Hindu BusinessLine
P G, HUL, Vodafone, Cadbury Kraft and others turn to digital and social media to lure buyers
Tweet MUMBAI: When, in end-January, Robert McDonald, CEO of the Cincinnati-headquartered Procter Gamble, announced plans to lay off 1,600 non-manufacturing workers, chief marketing officers (CMOs) wor...
Feb 17, 2012 at 04:36 | Source: Economic Times
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No logic? Look at eyeballs
When it comes to ads, innovation is the key. Be it with the Utterly Butterly girl of Amul or the cute little Vodafone Zoozoos, Indian ad market had worn a cute pie look till recently. But the latest trend in grabbing attention and boosting recall value is ...
May 27, 2012 at 18:53 | Source: deccanchronicle.com

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