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J Sainsbury Plc (SBRY), the U.K.’s third- largest grocer, said it’s in talks with U.S. and South American retailers about licensing the technology behind Brand Match, a price promise that has fueled sales outperformance. The supermarket ...
May 19, 2012 at 00:54 | Source: Bloomberg
Apple took top honors by increasing its brand value 19% to $182.9 billion, according to the Millward Brown’s annual BrandZ study. The Cupertino, Calif., company edged out IBM by nearly $30 billion, but in general, technology companies fared ...
May 22, 2012 at 18:59 | Source: Los Angeles Times
Protecting the Olympic brand is always a big job, and never more so than this year. Olympic organizers say the increasing sophistication of guerrilla marketers and the rise of social media are putting the five rings under assault in ways barely ...
May 23, 2012 at 00:57 | Source: Seattle Times
CHANTILLY, Va., May 24, 2012 /PRNewswire/ -- Net Enforcers, a leading provider of channel intelligence and brand protection services, has signed an agreement with Advanced Clutch Technology (ACT) to monitor online distribution of that firm's high ...
May 24, 2012 at 12:51 | Source: PR Newswire
HENDERSON, Nev., May 15, 2012 /PRNewswire/ -- Psychic Friends Network, Inc. (PFNI.OB), a marketing and entertainment company providing on-demand psychic advice as well as daily and weekly horoscopes announced today it is re-launching its iconic ...
May 25, 2012 at 18:20 | Source: Yahoo Finance
Nissan's upscale Infiniti brand unveiled its new global headquarters in Hong Kong on Tuesday, as the Japanese automaker uses the southern Chinese financial center to grab a bigger piece of the world's top car market. Nissan Motor Co. President ...
May 22, 2012 at 07:17 | Source: Seattle Times
Millward Brown Optimor's findings, which were released today, are based on a company's financial data, market intelligence, and consumer opinions related to brand equity. Aside from Apple, technology firms fared quite well in the BrandZ study ...
May 22, 2012 at 14:34 | Source: CNET News
Technology News: Washington, According to a study published on Tuesday, Apple has maintained its place as the world's most valuable brand over the past year, leading a group of technology-related companies that dominate the top 10. The iPhone and iPad ...
May 23, 2012 at 05:22 | Source: Kerala Next
Scott Margason, director of product planning for the Costa Mesa-based automaker, said the brand is proud of its record and the work it has done to improve its fuel economy and DI engine technology. Hyundai’s direct injection (DI) design is ...
May 14, 2012 at 16:52 | Source: OC Metro
This move has brought GM more attention than it's had in a while, but rather than raising doubts as to the value of Facebook, the move really brings into focus GM's inability to amplify brand and consumer advocacy of its products on the world's largest ...
May 16, 2012 at 23:59 | Source: Advertising Age