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Pritha Mitra Dasgupta

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Tatas will undoubtedly come back to Bengal: Amit Mitra
May 16, 2011 at 21:54 | Source: CNBC-TV18
In the state election, Amit Mitra defeated former West Bengal finance minister Asim Dasgupta by a 26,000 vote margin. Amit Mitra hopes UPA and Mamata will bring steady change in West Bengals fiscal health. Tatas will undoubtedly come back to Bengal, Mitra said.
Advertisers make hay while IPL shines
May 27, 2009 at 10:28 | Source: CNBC-TV18
Rs 900 crore worth advertising money was spent on the second season of the IPL. CNBC-TV18s Pritha Mitra Dasgupta and Sweta Sriram find out if IPL-2 was 'paisa vasool' for advertisers.
IPL merchandise catches SA fans' fancy
May 06, 2009 at 18:02 | Source: CNBC-TV18
Moving the IPL to South Africa has become a boon for merchandisers. At least, that's the indication from the sales figures. CNBC-TV18s Pritha Mitra Dasgupta and Sana Salam Vishwanath report that IPL merchandise is seeing higher demand in the Indian market, and venue sales are also going strong.
Slowdown blues: Low turnout seen at Goafest 2009
Apr 06, 2009 at 21:56 | Source: CNBC-TV18
As a result of the slowdown India's biggest annual advertising festival, Goafest 2009, was a low key affair. Delegates were down 30% and though entries were up marginally. CNBC-TV18's Pritha Mitra Dasgupta and Sweta Sriram report on the key winners for the best creative and media work for the year gone by.
Nano - the world's best known car brand
Mar 28, 2009 at 12:08 | Source: CNBC-TV18
Storyboard this week focuses on a) the launch of Nano, b) the rescue of the IPL and c) the biggest news in the world of brands, marketing and media.
Ad revenues may fall with IPL going abroad
Mar 24, 2009 at 16:21 | Source: CNBC-TV18
The Board of Control for Cricket in India (BCCI) may have saved the Indian Premier League (IPL) from getting cancelled, but taking it abroad has put paid to all the advertising and media planning exercises that had been completed so far.

Videos »
Tatas will undoubtedly come back to Bengal: Amit Mitra
Advertisers make hay while IPL shines
IPL merchandise catches SA fans' fancy
Slowdown blues: Low turnout seen at Goafest 2009
Ad revenues may fall with IPL going abroad
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