Mar 08, 2017 at 11:40 | Source: PTI
"In 2005 we launched sparkling fruit juices with Appy Fizz. We launched it originally as a niche product but over time we saw the acceptance of the product," Parle Agro Joint Managing Director and Chief Marketing Officer Nadia Chauhan told PTI.
Apr 30, 2016 at 13:46 | Source: CNBC-TV18
This week on Storyboard, Storyboard Editor Anant Rangaswami speaks to MEC's Global CEO, Charles Courtier on the rapid transformation in the media agency business. Storyboard also had an exclusive conversation with Nadia Chauhan, Joint Managing Director and CMO of Parle Agro who spoke about the repositioning of Appy Fizz.
Apr 03, 2016 at 12:32 | Source: PTI
"We will spend about Rs 150 crore this year of which about Rs 70 crore will be on expanding our brand presence and distribution in more rural markets, while about Rs 80 crore will go towards advertising," Parle Agro's Joint MD and Chief Marketing Officer Nadia Chauhan told PTI here.
Mar 28, 2015 at 16:06 | Source: CNBC-TV18
Parle Agro has re-launched its flagship brand Frooti. The 30 year old iconic mango drink has a new packaging, logo and of course marketing strategy. The aim is to widen Frooti's consumer base, increase market share by 10-15 percent and clock a 50 percent growth.
Oct 23, 2012 at 15:27 | Source: CNBC-TV18
In the century old Murugappa Group women take care of the softer side of the business, that's CSR and cultural activities. In the 25 year Apollo Hospitals Group, first generation entrepreneur Prathap Reddy didn't think twice about involving his children, all daughters in the core business.
Oct 22, 2012 at 16:10 | Source: CNBC-TV18
the two sides of the debate when it comes to the role that women play in family run businesses in India.
Mar 29, 2011 at 21:52 | Source: CNBC-TV18
This summer, beverage makers are turning on the heat just to help the indian consumer beat it in style, reports CNBC-TV18's Tanvi shukla and Vidhi Godiawala.
Feb 19, 2011 at 12:37 | Source: None
FMCG player Parle Agro is foraying into the carbonated drinking water category under its existing brand Bailley to strengthen its presence in the beverage market, reports msn.
Oct 19, 2010 at 22:41 | Source: CNBC-TV18
The share of wallet for salted snacks is heating up on the back of several launches in this segment by players like ITC and Parle Agro recently. CNBC-TV18 now learns that the Bangalore-based biscuit major Britannia too is entering this space.
Sep 23, 2010 at 18:52 | Source: CNBC-TV18
With the Japanese consumer market fast shrinking, it doesnt come as a surprise that Japanese alco-beverage giant Asahi Breweries has set aside USD 9.2 billion for global merger and acquisition (M&A) activity.